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I Repeat ...

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“It’s very simple: Money is freedom—the freedom to spend your time as you choose. The more disposable income you have—the more freedom you have when it comes to how to spend your time. ﾿Lifestyle Shrinkage’ is the Great Depression of our generation. This subtle yet growing phenomenon boils down to one simple thing: Shrinking disposable income.”

Madeline Greene

HZ-806

Marketing Is a System, Not an Event

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Learn how to manifest money using silent subliminals

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presented by the home income builder

Marketing Is a System, Not an Event

 by: John Jantsch

Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event.


But it's precisely this view of marketing that holds most small businesses back.
They fall prey to the "marketing idea of the week" and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system.

In this article I am going to outline the basic steps that any business can follow on the way to creating their very own marketing system.
But first let's explore this word system in the context of marketing. Small business owners have no problem thinking systems when it comes to say, accounting or hiring.
When it comes to marketing though, all bets are off.
It's as if they are waiting for magic fairy dust to fall upon them with the next great marketing innovation.

Look, effective marketing is little more than creating and operating an effective marketing system. Now, when I use the word system I mean several things.

1) The system is documented - You can't have a system or a step in a system unless you write it down. 2) The system is built on sound marketing principals and 3) You constantly measure, innovate, and refine the system.

Okay, so on to the system building steps.

1) Narrow and define a target market - Small business owners love to say yes.
"Sure we can do that.

" The next thing you know the target market is roughly anyone they think will pay them.
You must commit to a narrowly defined target market and you must focus all of your attention upon serving that market like no one ever dreamed of. A narrow marketing focus might be - Estate Attorneys - as opposed to Law Firms.

2) Discover and communicate a core message for that market - Until you can show how your firm is different and offers something unique, you will always compete on price.

You must find a way to tell your newly defined narrow target market why you have something to offer that they value. Your core message might be - We show estate attorneys how gain all of the business they can handle - as opposed to: We help law firms.

3) Develop multiple forms of permission based lead generation - No one like to be sold to and more and more advertising is falling on numb ears and eyes.


Your lead generation system must be built on several fronts, such as public relations, referral marketing, strategic partnerships, and targeted advertising. Your lead generation message must offer the target market a reason to want to know more. Forget about the sale, look for ways to build trust.

4) Construct a lead conversion and customer reselling process - No amount of leads in the world will help your business if you don't efficiently turn those leads into clients.
You must have a plan that maps out what you will do when phone rings, when you make the sales call and when it's time to do more business with the clients you already have. Most small businesses completely ignore this aspect of their marketing, but this is where the real success in marketing lies.

5) Create educational based marketing and presentation materials - Forget about the glossy sales brochure, use your marketing materials to teach how your firm is different, how you solve real problems, how you work, why you work, what you believe and your marketing will be much more successful.

Your web site must come from this point of view as well.

6) Define the most important marketing success indicators - Setting marketing goals for such things as leads, appointments, sales, phone calls, referrals, impressions, mentions and anything else you can think to measure is how you turn marketing into a game and how you keep score of the game.
Everyone loves and game and the only way to improve something is to measure how well you are doing in the first place.

7) Build an annual marketing calendar and budget and stick to it - Once you have spent the time and energy to think through steps 1-6 you need to commit your plan to a marketing calendar and then allocate (or at least think about) the money it will take to implement your plan. Once you create a calendar it is much more likely that you will look at the tasks assigned to each month like a "to-do" list.

So, instead of whining that you should do more marketing, you simply scratch each item off your list and plan for the next. It's an amazingly simple but effective device.

Okaynow the last bit of advice.

Every system needs a champion.
Either find someone in your organization who does little else but operate the system or hire a marketing professional and charge them with helping you develop, implement and run the system.

Properly fed and maintained, this little marketing system can become the engine that drives your firm's climb to the top.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of "How To Create the Ultimate Small Business Marketing System in 7 Simple Steps" by visiting http://www.DuctTapeMarketing.com

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I know what you're thinking...

Sell?

I'm not a salesperson! I probably couldn't sell beer to fraternity boys on a Saturday night!"

Doesn't matter, because neither could Madeline.

She worked in customer service all her life. Her job was to
listen to complaints, not to sell stuff.

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Desperate enough to search for another way to make a living besides driving an hour every morning to a job she hated, working for a company that didn't give a #$%& about her.
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Madeline averages $378,000 a year .

By her own admission, she's no guru, geek or rocket scientist, yet she does this year in and year out.

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Show me ALL the money.
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Unique Features

You know when you do nothing, then you get nothing. Nothing happens. And the great, sad illusion is the greater pain only continues like a runaway freight train bound for nowhere.

The greater pain of living with the VERY things people do not want. It does not matter what those things are...

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Make a Decision to build your Passive income from Home, even if its just a Second or Third Income - until it fully replaces your First Income. Your income from Home is stable and secure because of RECURRING Income. This is a subscription from your services. You make the sale once, and every month you are paid directly again and again.

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You can Subscribe for a Home Income Portal from me right here. I receive 12.00 every month from your Home Income Portal Franchise Subscription, and CCBILL deducts it and pay it to me directly every month.

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Please Refresh Page For More Videos ...

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Search The Clickbank Marketplace

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HZ-803

CONTENT IS KING

The Latest News

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The Secret Of Financial Online Success

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Monetize your Website or Blog with Pog Ads

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You also earn Affiliate Income and they pay you directly, and this builds into a stream of income that is generated from sales - day after day, 365 days a year.

Here is an Example

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Your customers pay you directly $12.00 every 12 weeks Automatically. Collect New Subscribers every day, and very soon you have Thousands a Month in Income. It simply Grows and Grows . You collect all the money and "POCKET 100% of IT", yet you have nothing to do in the operation of this Service. There is a Team Deepin the background that runs the entire operation for you, including Customer Service.

You never have to do anything, it's all done for you Period!!.Since all Franchise Owners subscribe their Customers into one Huge Members Subscription Database that we service, This Members Subscription Database have grown Monstrous over the last 7 years. The Members Subscription Database grew from a few thousands at first to a Subscription Database of 48 Million Subscribers.

Of Course, their Customers Pay The Franchise Owner Directly every 12 weeks.

Do the Math here!! For all Franchise Owners Worldwide, they are sharing in a Subscription Pool of $$576 MILLION DOLLARS every 12 weeks. and this is still exploding and growing virally like WILDFIRE.

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It is all on AUTOMATIC PILOT!!. All you ever have to do for this is collect the Subscriptions and Pocket it. It is like plucking money out of the Air.

There is an estimated 700 Million Active Buyers still out there and growing virally all over the World hungry for this Service. Wait untill Franchise Owners start sharing in the Billion Dollar Subscription Pool. Are you going to be among them ?..

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The Traffic Magnet Secret Weapon is an Explosive combination of Technology, executed to provide you with Maximum Advantage, Maximum Benefit.

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SUBSCRIBE HERE

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Over 1,678,934 Visitors Read This Members Message BROADCAST Explode Your Message WORLDWIDE Subscribe below ..

SUBSCRIBE FOR TRAFFIC MAGNET HERE

You own this service, Your Customers Pay 14.00 Every Month Directly

BANNER FIESTA

A MILLION BANNERS LIKE THIS ONE BELOW ... and continues to grow like WILDFIRE ...

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    Let’s compare this hands-off strategy you are about to discover to the one employed by your competition, the poor suckers who don’t know about The Home Income Portal...

Banner Fiesta customers will pay you DIRECTLY

$14.00 recurring every Month for their Banners to be on the NETWORK.

There are 762,876 Banner Fiesta Subscribers on the Network

Your customers pay you directly $14.00 every MonthAutomatically. Collect New Subscribers every day, and very soon you have thousands a Month in Income.

It simply Grows and Grows . Everything is Automated, Nothing for you to do. Your Team in the Background do all the work for You. Even while you sleep. A Banner Fiesta Subscriber first pays you 14.00 to upload their banner.

They do it, and continues to pay you 14.00 every month to keep it there. That is no chump change, it is HUGE BUCKS PAID DIRECTLY by Subscribers to The Home Income Portal Franchise Owners.

All Subscriptions go Directly to YOU from the CUSTOMER. Now, this is the Service Area Business you own, and you literally Siphon OUT the money from every Subscriber you have DIRECTLY.

Although they pay you DIRECTLY, you have nothing to do in providing the SERVICE to your Subscriber and there is even More ...

I want to make very sure that we are in our online business working together.

So here is what I am doing ...

Each and Every Time a New Franchise Owner Subscribe, the referring Franchise Owner receives 12.00 recurring monthly, for every month the New Franchise Owner is Active.

This alone can Skyrocket the cash you pick up, and keep on getting month after month growing and building into TEN$ of THOUSAND$ EVERY MONTH.

Your Job as a Home Income Portal Owner is to collectthe cash and keep it to do WHATEVER you LIKE. So... Take your time, do the Math!!.

Nothing Else for YOU To Do...

"I decided there and then that you will receive 100% of the Selling Price of every product Sold in your Home Income Portal ." The Home Income Portal is Automatically Stocked with The Latest Niche Products, All Ready To Sell. Nothing For You To Do ...

Every Product here...

YOUR CUSTOMER Buy Directly from you and they PAY YOU THE FULL SELLING PRICE DIRECTLY!!!.

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Everything Programmed and Set to GO.

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Customers buy from you, these Merchants Pay YOU DIRECTLY.

SUBSCRIBE FOR TRAFFIC MAGNET HERE

BANNER FIESTA

Subscribe For Banner Fiesta From Me Here, Get Your Website Visible.

My Amazon Advantage

Amazon Pays me directly For all my Sales. Here is one of my products that I sell for Amazon.

GROUP MAILER

Webdawg .

.web-dawg banner

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Traffic Swarm

BIDVERTISER

POGADS

online advertising

eBay
Enter your products to search eBay

 

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Reciprocal Link Exchange

Resources-Link Exchange

LINK RESOURCE : I have integrated your Link here as a rotating organic link, as well it is listed on my resource page, click here for access.
Title: Fast Cash Ideas
Description: MMI provides Fast Cash ideas, money making opportunities and money making secrets
URL: http://www.making-money-ideas.com

Reciprocal Links are exchanged and embedded here on rotation to build a State Of The Art SEO optimised Website with a growing resource of organic links.

Take a look here, and discover this important resource of our link partner, that rotates with each unique visitor.

The most important and valuable group of organic links that is also embedded with real live keywords that is closely related to in our library.

presented by the home income builder

Marketing Is a System, Not an Event

 by: John Jantsch

Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event.


But it's precisely this view of marketing that holds most small businesses back.
They fall prey to the "marketing idea of the week" and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system.

In this article I am going to outline the basic steps that any business can follow on the way to creating their very own marketing system.
But first let's explore this word system in the context of marketing. Small business owners have no problem thinking systems when it comes to say, accounting or hiring.
When it comes to marketing though, all bets are off.
It's as if they are waiting for magic fairy dust to fall upon them with the next great marketing innovation.

Look, effective marketing is little more than creating and operating an effective marketing system. Now, when I use the word system I mean several things.

1) The system is documented - You can't have a system or a step in a system unless you write it down. 2) The system is built on sound marketing principals and 3) You constantly measure, innovate, and refine the system.

Okay, so on to the system building steps.

1) Narrow and define a target market - Small business owners love to say yes.
"Sure we can do that.

" The next thing you know the target market is roughly anyone they think will pay them.
You must commit to a narrowly defined target market and you must focus all of your attention upon serving that market like no one ever dreamed of. A narrow marketing focus might be - Estate Attorneys - as opposed to Law Firms.

2) Discover and communicate a core message for that market - Until you can show how your firm is different and offers something unique, you will always compete on price.

You must find a way to tell your newly defined narrow target market why you have something to offer that they value. Your core message might be - We show estate attorneys how gain all of the business they can handle - as opposed to: We help law firms.

3) Develop multiple forms of permission based lead generation - No one like to be sold to and more and more advertising is falling on numb ears and eyes.


Your lead generation system must be built on several fronts, such as public relations, referral marketing, strategic partnerships, and targeted advertising. Your lead generation message must offer the target market a reason to want to know more. Forget about the sale, look for ways to build trust.

4) Construct a lead conversion and customer reselling process - No amount of leads in the world will help your business if you don't efficiently turn those leads into clients.
You must have a plan that maps out what you will do when phone rings, when you make the sales call and when it's time to do more business with the clients you already have. Most small businesses completely ignore this aspect of their marketing, but this is where the real success in marketing lies.

5) Create educational based marketing and presentation materials - Forget about the glossy sales brochure, use your marketing materials to teach how your firm is different, how you solve real problems, how you work, why you work, what you believe and your marketing will be much more successful.

Your web site must come from this point of view as well.

6) Define the most important marketing success indicators - Setting marketing goals for such things as leads, appointments, sales, phone calls, referrals, impressions, mentions and anything else you can think to measure is how you turn marketing into a game and how you keep score of the game.
Everyone loves and game and the only way to improve something is to measure how well you are doing in the first place.

7) Build an annual marketing calendar and budget and stick to it - Once you have spent the time and energy to think through steps 1-6 you need to commit your plan to a marketing calendar and then allocate (or at least think about) the money it will take to implement your plan. Once you create a calendar it is much more likely that you will look at the tasks assigned to each month like a "to-do" list.

So, instead of whining that you should do more marketing, you simply scratch each item off your list and plan for the next. It's an amazingly simple but effective device.

Okaynow the last bit of advice.

Every system needs a champion.
Either find someone in your organization who does little else but operate the system or hire a marketing professional and charge them with helping you develop, implement and run the system.

Properly fed and maintained, this little marketing system can become the engine that drives your firm's climb to the top.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of "How To Create the Ultimate Small Business Marketing System in 7 Simple Steps" by visiting http://www.DuctTapeMarketing.com

 

 

 

 

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